Xyron Brand Development
In 2014, Xyron needed to distinguish itself amidst a growing craft segment that was seeing new growth in electronic devices such as cutters and pattern makers. Traditionally based around laminate and adhesive applicators, Xyron set out to update its brand aesthetic in order to remind its customers that despite the applicatiopn being analag, Xyron's solutions were still cutting edge.
Creative Direction / Design