TransAct Product Imagery
Prior to 2016, TransAct was still relying on traditional product photography. This was typically being done by product engineers in the office. When I joined the company, the first order of business was to help them transition to a more modern workflow for product imagery that would provide the ability to create an enormous amount of assets that could easily be edited in a non-destructive way to output custom content. This was an immediate elevation to the way TransAct was seen in the marketplace. High quality images with realistic renderings were the core of TransAct's marketing materials, web imagery, user guides and technical documentation. Here is just a sampling of the thousands of images we were abele to create with the improved workflow.
Creative Direction / Design