TransAct Brand Development
The TransAct brand has been a staple in the Casino & Gaming and Foodservice industries for decades. When the company expanded its enterprise solutions to include integrated software platforms, the brand needed to evolve in order to reflect this new direction. All of the brand's previous guidlines needed a fresh choice of color and typography to better serve the requirements for color scales, typography, and spacing treatments needed for a consistent experience from marketing collateral to UI layouts.
Creative Direction / Design