Detours American West Brand Design
Detours is one of the leading tour operators in the American Southwest. They needed a new brand identity to stay up with more modern competitors in order to appeal to both median and higher end clients that utilize a wide breadth of product offerings. There were two requirements: include an iconic view of Monument Valley and keep a very bold font weight. Mixing a Western color palette, a framing that implies the classic western sunset, and some more modern type treatments, the results are an updated brand that appeals to wide array of customers and backgrounds.